Alliance Blog Reviews

AOL continues to travel into the brave new world that it is venturing into as the lines have been cut that once attached it to TimeWarner. Of course, there will be a lot of scrutiny which often leads to criticisms but that’s just part of doing business. Another part of doing business as a solo act is to make sure that you lean more toward ‘lean and mean’ which may mean trying to shed some business units that are not going to be helping AOL address its core competencies (which is another matter seeking clarity so feel free to chime in if you are from AOL). TechCrunch is reporting that ICQ, which was purchased by AOL back in the Roaring 90’s (I am not even sure that term makes any sense but I am sticking with it) is getting attention from Google and DST (Digital Sky Technologies) whose biggest splash in ’09 was giving more money to Facebook . ICQ, which AOL acquired in 1998 for $400 million, has 33 million worldwide monthly users, according to Comscore. But 8.3 million of those are in Russia, where it hold the no. 1 spot for instant messaging. That explains DST’s interest. It also explains some of Google’s interest as they struggle to get a proper foothold in that market. We concentrate heavily on the Internet marketing world for the English speaking world but the growth for companies like Google etc are in the large international audiences. Consider that Google has introduced 38 new search products over the last 70 days and language translation is heavily featured. Of course there would be significant interest in acquiring a ‘ready made’ audience in Russia. Is DST thinking the same way for Facebook? Why not, especially when the rumored price for ICQ and its users was somewhere north of $250 million but not likely anywhere near its price of 11 years ago. It could be a true bargain. . As with many business activities timing is an important part of the measure of success or failure. Since AOL is in a position to move ICQ and please its shareholders the timing may be right for a little showdown at the Siberian Corral between DST and Google. Interesting: yes or nyet?

Go here to see the original:
From Russia, With Chat?

Mark Zuckerberg and I aren’t Facebook friends. That’s cool; I don’t know him. Until recently, all I could see of his profile was his picture, networks and friend list. But this morning, either the Facebook CEO had decided that’s what’s good for the goose is good for the gander, or even he didn’t know what the new privacy settings changed. I’m going to guess that it was B, because since the articles on True Slant and ValleyWag have run, Zuckerberg’s profile is a lot more private. On his Page (where you can be his fan, not to be confused with his profile), Zuckerberg defends the change: For those wondering, I set most of my content on my personal Facebook page to be open so people could see it. I set some of my content to be more private, but I didn’t see a need to limit visibility of pics with my friends, family or my teddy bear Oh, really? Because when I try to visit his profile, I get a “Mark only shares some of his profile information with everyone.” message at the top of his profile, and no photos. Zuckerberg does still share some of his info with everyone: his basic info, personal info (only the about me: “i’m trying to make the world a more open place.”), education and work, and five of the pages he’s a fan of. (These five rotate; screen caps from the privacy changes indicate he has 17 pages.) Also public: his links, friends and events. There is, of course, another possibility as to why some people like Kashmir Hill can see his photos—they have mutual friends (Hill’s is another Facebook employee). When you update your privacy settings, the new default setting for photos is to make them visible to “Friends of Friends.” (I’ve contacted Ryan Tate to see if he also has at least one mutual friend, but haven’t heard back yet. Mark and I share no friends.) But really, as Facebook is pushing more people to go public, and if Zuckerberg is really “trying to make the world a more open place,” he could do a lot more opening himself. The CEO of the site might be seen as an example to users—and if he really wants them to go public, should he be willing to do the same? What do you think? Was this an accident on Zuckerberg’s part, or because Tate and Hill have mutual friends?

Read the original post:
Even Mark Zuckerberg Isn’t Sure About Getting More Public

I think, somewhere in the back of our heads, we all had to know that this was eventually where Facebook would go. Yes, the erstwhile media darling of social networking, so prized because it was so private (unlike that icky old predator-friendly MySpace), has succumbed to the public pull of the Internet—when they prompt you to update your privacy settings now, they’ve already selected a default option to publish your information to “Everyone.” This change comes as part of the new privacy migration tool, where users get to update their privacy settings as Facebook moves to improved privacy settings. (Or was that improved publicity settings?) It looks like this is the change promised in July to appease the Canadian government’s privacy complaints. Facebook, it seems, is now jealous of today’s social media sweetheart: Twitter. The theory goes that FB wants people to select the “Everyone” option so that status updates, especially, will be publicly shared, and Facebook will be like Twitter, only better. (Note that, above, the “Everyone” option is only preselected for a few settings, other defaults include “Friends” and “Friends of Friends.”) At Facebook’s blog post , people are already complaining about the loss of privacy and such features as the ability to hide wall posts, profile pictures and friend lists. (I can’t vouch for these, but several people are complaining about them.) Users will be prompted to update their settings and are free to return to their old settings or customize the settings however they want. Yeah, it’s not cool that Facebook goes and selects “Everyone” as the default, but if they’re prompting their users to update their settings themselves, and not changing anything until the users approve it, then . . . is this really that big of a deal? What do you think?

The rest is here:
Facebook Pushing People to Go Public

Over the last few days I’ve been playing around with Mobypicture.com and more precisely their Geo-tagged picture map feature. I’ve found a way to have a map embedded on any blog that automatically centres on the last picture uploaded. What’s more it’s all done from a mobile phone… Perfect for any Travel Blog… Other features include: Micro-blogging and blogging brought together. Automatic posting to twitter and Facebook etc. One simple upload from any GPS enabled phone perfect for travellers on the road. Centres on last uploaded picture. Have a look at our Geo-Tagged Picture map. (might still have issues with Internet explorer, that’s not the map, it’s my limited code knowledge). Here’s How to do it: Sign up for free account at www.Mobypicture.com. Connect it with your social network services. i.e. Twitter and Facebook. Download the mobile app or set your favourite (Mobypicture has it’s own apps but I use Twibble ). Upload some Geo-tagged pictures from a phone or computer and it will put them in your stream, post them on your MobyMap (if you click on your Username on the right sidebar you will see a link that says “Launch MobyMap”) and update your selected social networks. FinallyPaste this code where you want the map to appear on a page on your blog or website:

Read the rest here:
Embed a Geo-tagged Twitter Picture Map in Any Blog

At the LeWeb conference in Paris Twitter is busy making sure that all the developments in the real-time search and social media world aren’t just coming from the Googleplex. Maybe it’s the end of the year rush or it’s the need to create excitement going into 2010 since 2009 was a rough year for many. Whatever the reason the news is fast and furious inthe space in general. Twitter’s busy letting the world in on the sheer volume of apps that have been developed for the service and how they are going to help foster more growth in the near future. TechCrunch is convering the event and tells us Twitter’s Director of Platform Ryan Sarver just took the stage at LeWeb a couple of minutes ago, and shared some announcements with the audience about the future of the platform and the effect this will have on the ecosystem. He also shared a milestone for the company: Sarver said 50,000 registered applications to date have been built using Twitter APIs. The roadmap ahead: Transparency : “we need to be more public about our policy and intentions” Communication : “we need to be out there and let our developers know what’s going on” Utility : “we need to keep providing our robust APIs and enable third-party developers to thrive” Profitability : “when our partners succeed, we succeed” (more details coming early 2010) Of course, since this is Twitter most people will laser in on the P word (profitability). Some of the significant ‘details’ around these areas is that everyone will have full access to the data stream in 2010 (what that actually means is TBD). Look for a new website for developers with dashboards and the like for the development community. Also, as a sign that the development of apps is truly a big deal there will be a Twitter developer conference in 2010 called Chirp in San Francisco next year The conference, which will be geared towards developers, is likely to be similar in some ways to Facebook’s F8 conference that is held each year in San Francisco. Not too many details were given but there is a landing page up already for the event (which is scheduled to take place sometime in 2010). So Twitter continues to flourish and develop to try to handle the continued growth despite some concern about visitor fall off recently. I suspect that some of the developers are the very reason for this ‘concern’ as many people access Twitter through third party apps to begin with and those growing numbers are not tracked by these number crunching entities. Looks like 2010 is going to be another big year for Twitter.

Continue reading here:
Twitter’s App Nest Is Big and Growing

While it is important to try to see what lies ahead in the advertising industry it is also important to watch exactly who is reading the tea leaves. On Tuesday some of the heavy hitter from the agency world predicted slight increases in spending on advertising in 2010 and did not see returns to 2007 levels until as late as 2012 (an election year, hmmmmm). The New York Times reports on the meeting that these predictions were unveiled. The predictions were made during a panel event at the second day of the 37th Global Media and Communications Conference, sponsored by UBS. The conference, in Midtown Manhattan, typically assembles executives from media agencies to offer forecasts for ad spending in the year — and years — ahead. In ascending order, the forecasts for 2010 compared with 2009 call for an increase of 0.8 percent, from the GroupM unit of WPP; 0.9 percent, from the ZenithOptimedia division of the Publicis Groupe; and 5.9 percent, from the Magna unit of Mediabrands, a division of the Interpublic Group of Companies. (A forecast from UBS, offered during the panel discussion, was for an increase of 3.9 percent.) Not exactly robust growth but at least there may be a halt put on the skid that advertising spending in traditional mediums has seen. Wait, did I just say traditional? Yes, I did and what was said by these ‘experts’ as it relates to the other side of advertising, you know that Internet marketing and social media piece we talk about from time to time? Adam Smith said GroupM was encountering difficulty in measuring the ad spending in new outlets like Facebook, which could eventually affect the accuracy of the forecasts. “We may adjust for it next year,” Mr. Smith said, to acknowledge the increasing role such media are playing. May adjust for it? Could affect the accuracy of the forecasts? So in other words, this kind of ‘advertising’ is almost viewed as a nuisance or afterthought to these traditional agencies, I suppose. They don’t even appear to fully recognize the online space. Nothing was said specifically about search marketing or any other online advertising either. Do you find it curious that the advertising ‘industry’ seems to still be disconnected from where advertising is moving? What are your thoughts about traditional agencies from Madison Avenue to Main Street that still clump online under the interactive tab on their site and say they perform these functions but then don’t even consider them in the grand scheme of advertising?

Excerpt from:
Madison Avenue See Slight Uptick in Ad Spend for 2010

While Google’s CEO is experimenting with the wonders of Twitter (which by the way has been switched to @ericschmidt and has over 10k followers so adjust accordingly) the mothership, Google, is announcing some new search additions that are, well, timely. Today Google made the announcements from the Computer History Museum in Mountain view. The official Google blog tells us Be sure to check out the video there as well. First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page. Wow, this has been a rough day for SEO’s for sure. First, personalization is made the norm by Google for all users and now more front page real estate is threatened by the real time search offer. Of course, this type of offering will be more useful in some areas since searches like “injection die mold” won’t have much current activity around it (or will it?). There is a lot to digest with this new offering and it looks pretty comprehensive. I think it’s better for Google to tell you so here you are. Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google. You can also filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, Jaiku and others. Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you’re in line to buy tickets. And, as part of our launch of real-time on Google search, we’ve added “hot topics” to Google Trends to show the most common topics people are publishing to the web in real-time. With this improvement and a series of other interface enhancements, Google Trends is graduating from Labs. Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today: Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which we announced a few weeks ago. You can go to Google Trends and click on a hot topic to test out these new features which will be available in English over the next few days. This addition to Trends also marks its graduation from Google Labs. Sniff, sniff, our little application is growing up so fast sob, sob. So as to try to out do themselves, Google also announced mobile search changes as well. We have also made some new strides with mobile search. Today’s sensor-rich smartphones are redefining what “query” means. Beyond text, you can now search by a number of new modes including voice, location and sight — all from a mobile device. So we’ve been working to improve technology that takes advantage of these capabilities. Well, today could prove to be a watershed day in search as Google is now changing the game in a way that only Google can. What does this mean to the way you do business? How to you see these changes impacting your SEO practice? Is this a true game-changer or just another step along the way? Let’s hear your thoughts.

Follow this link:
Google Announces New Offerings in Real-Time, Mobile and Social Search